You may have heard of the term “Search Engine Optimization”. This is short for SEO. What is it is how high you are being ranked on sites like Google, Bing and other search engine sites. You may think wonder how important it really is to be ranked very high. Well, people, 30% of people click on the very first site they see come up in the rankings. Don’t worry, if yours is not number one the first page is still great. The trouble is, most people don’t go to the 2nd page. They certainly don’t go to the third or fourth page. When was the last time you searched that far? Probably not recently. This is one of the reasons why SEO is so critical for businesses of all sizes. The experts that specialize in New York SEO wanted to show you just how critical a digital marketing agency can be for your business. Keep reading to find out how they can help skyrocket your sales and bring your website to the first page.
There are so many different parts to digital marketing. There SEO, email marketing, social media management, and so many others. This is one of the reasons why a digital marketing agency can assist you. Not only can most help you with SEO, but they can help your other marketing needs too.
You have a million and one things to do for your business. The last thing you need to be thinking about is your marketing efforts. Some business owners have no idea how to help their SEO and rank them at the top of Google. This is when a digital marketing agency can assist by taking over that job. The business owner can still guide them and have input along the way if they want, or you can leave everything up to the agency. This lets you focus on running your business. Some business owners do understand the marketing side and rankings of SEO, however, they are just too busy and are being pulled in too many different directions. A digital marketing agency can help take one of your long to-do tasks off your list for you.
Have you ever noticed that having an employee is not cheap? Of course, you have! Many people believe that hiring a digital marketing agency is going to be too expensive. When you think about it though, they work from their own office so you do not need to supply them with an area of work, you do not pay for any of their electronics like you would need to with an in-house marketer, you do not need to pay taxes or give them any benefits. You actually end up saving money when you hire a digital marketing agency.
You are probably an expert in the field your business is in, correct? It would not go as well if the digital marketing agency came in and started selling your products because they wouldn’t understand as much about them as you do. This is the same as SEO. The digital marketing agency is experts in this field. They do these tasks every single day and stay up-to-day on the latest tricks and trends. Leave SEO to the experts.
You may have had your business running for quite a few years and are finding that you are getting less creative. Maybe all your blogs are starting to sound the same. Perhaps your website is looking a little bland. This is all very normal. A digital marketing agency can sit down with you and get creative. They can even share ideas they have done with past businesses to help create new ideas for your business. It’s important to keep your content fresh, this will greatly help your SEO, that is why staying creative is so important. A digital marketing agency can assist you with this!
How hard would it be to get an in-person marketer for only SEO? Maybe you are only looking for website and SEO assistance. Perhaps you want to start with SEO and add on more services over time. These are things you can’t do with an in-person marketer. Once you have that person, they are locked into a certain amount of hours per week. They have their own schedule and it may be hard to add services (hours) at a later take. With a digital marketing agency, you can add services as you go. Perhaps even in your off-season, you spend less money with them. A digital marketing agency is flexible for your specific needs.
If you are like most business owners you want to see the results. You are looking for measurable results that you can directly look at and see if the marketing efforts are paying off. That is one of the great parts about a digital marketing agency. Typically, they will send you an end of the monthly report and go over the numbers for you. They will also talk about what they are going to focus on in the upcoming month. This will help you to crunch the numbers and know you are getting a good bang for your buck. For SEO, they will go over your current ranking and how that changed in the past month. Remember, SEO takes time. It won’t be for a few months until you start to see your website ranking change. It’s important to be patient and trust the process.
Just like we talked about before, you don’t need to pay for any of the technology for the digital marketing agency. This also means you don’t need to pay for the costly tools they may be using. Some of the online marketing tools to help increase your businesses SEO can end up posting a lot. There are so many programs out there to help give more insight and assist with this process. The digital marketing agency uses these programs for all their clients so you don’t have to pay anything. They pay for the tools.
We hope that you learned a lot from our article. Although it can be a scary feeling handing over the marketing efforts to a business, it can greatly pay off for you. A digital marketing agency can greatly increase your SEO and help you receive more sales than you thought were possible. For more information on SEO, contact us today!