The digital era that has been ushered in with the advancement of technology has changed the way businesses advertise. Where once the world of advertising existed solely in an analog form in one variation or another, it has now all transitioned to a digital platform. For some, this was an easy transition, for newcomers, it is the only method they have ever known or used. However, for anyone who got started in the world of advertising during the analog period, may find it difficult to transition to the digital platform. The same is often true for someone who has never dealt with advertising in any capacity. This is why it is vital to have resources to learn from.
There are various aspects of digital advertising that it is important to understand before creating your first campaign or even assisting with one. While there are many resources available, few are geared to complete beginners. It is often assumed that a person will already have some information and knowledge before utilizing a particular resource and this is rarely the case. Here, you will find information that is specifically for someone who is just beginning their journey to learning about digital advertising.
First, it is important to understand the various forms of online advertising. There are multiple facets to any form of advertising and the digital variations are no exception. Most people’s lives revolve around the internet and because of this, digital ads are the only way to reach many people. Digital ads come in many shapes and forms depending on what the end goal is, what your budget is, and what resources you have available. There are SEO (search engine optimization) campaigns, social media campaigns, banner ads, email campaigns, and so many others.
Each of these types of campaigns have a specific purpose, require specific knowledge, and has its own budget requirements. Some are more complicated while others are incredibly simple. The thing that they all have in common is that they are all effective. For more information about the various types of online advertising, it may be in your best interest to contact a professional advertising agency. There are many such agencies around the country, all you have to do is look for them. For example, if you are located in New York City, take to your favorite browser and type in “New York City Advertising Agency” and you will find a full list of the possibilities.
There are a few things that are necessary for all types of advertising. This includes an incredible website, a strong social media presence, and quick responses to emails. The best place to start is your website. At this stage of the process, it is as possible that you already have a website or that you have yet to build even a rudimentary website. Your website will be the focal point of your online presence and therefore, the focal point of your online advertising. Every ad that you run will link back to your website, every social media and email campaign will include links to your website, and an SEO campaign is all about driving traffic to your website. If you already have a website, now is the time to update and upgrade to ensure it is the best it can possibly be. If you do not have a website already built, the first step that you need to take is to build one.
If you are starting from scratch, you have a few options. Some people have the knowledge and skill necessary to build their own website from the ground up, however, if this is not even an option for you, do not worry about for a moment. Building a website from nothing requires very specific skills and there are very few business owners that are going to have this knowledge in addition to their knowledge base for their business. That leaves two other options. If you have the funds necessary, it is generally best to hire a professional to build your website so that you can be assured quality, professional website. If you do not have the funds to hire a professional, that leaves you with one final choice, use a web hosting site. This last option is by far the cheaper of the options and requires very little knowledge or skill.
Next, even if you do not plan on starting out with a social media campaign, it is important to build your social media presence and reputation. You need to begin establishing a strong presence on social media as soon as your website is completed and ready to use. The reason for this is that your social media accounts act as secondary websites. This is where consumers will come to learn about you and your business. It is also where you will be able to connect with consumers and learn about what they really want to see from as well as what they like and dislike about you and your business. It is important to utilize the social media platforms that are currently at the height of their popularity. This can fluctuate over time, but that is natural, generally, you should have a profile on all of the major platforms that you can safely keep up with.
There are several on the “must do” list right now. For example, many people say that “no one uses Facebook anymore”; however, this is wildly untrue. Even though people continue to say that Facebook is a dead social platform, more and more people are joining all the time. Also, you will find a flurry of activity at all times on the social media mogul. Other popular sites (right now) are Twitter, Tumblr, YouTube, Twitch, Snapchat, and Vine. Keep in mind that some of these such as YouTube and Twitch require videos and live to stream, not just posting pictures and statuses. Only use these options if you can commit to uploading content regularly. All social media pages should be updated daily, for many, multiple times per day.