So you want to create the perfect landing page, but you don’t know where to start. Well, you’ve arrived at the perfect blog post for helping you out. After all, the last thing you want to do is create a landing page only to have all the visitors leave, all while wasting your time, effort, and even money. Let’s make sure that that doesn’t happen. Be sure to keep reading on to see how to create the perfect landing page for your online marketing efforts.
The Main Landing Page Steps
Before we begin, I want to let you know that this process is going to be broken down into three main steps. The first step is all about creating your perfect landing page lead magnet. A lead magnet is a simple free download that your visitors can access in exchange for their email address.
For the next step, we’ll be creating your perfect landing page headline. Your headline is a big benefit that entices your visitors to give you their email. Lastly, we will be talking about your perfect call to action which is a great way to tell your visitors exactly what they need to do.
So when it comes to the example that I’ll be using in this post, I will be referring to creating a landing page for collecting emails. In other words, this will be for a lead-generation landing page.
Your Perfect Landing Page Lead Magnet
As stated previously, a lead magnet is simply a free download that your visitors are going to access in exchange for them giving you their email address. A lead magnet can be in the form of a PDF, an ebook, case study, video training, a cheat sheet, or anything else that would be of value to your target audience.
When thinking about the type of lead magnet to create, you want to ask yourself what is going to be the most beneficial to your target audience. In other words, it needs to be something that they desperately need or will help them solve a desperate problem.
What’s excellent about lead magnets is that it’s completely up to you when it comes to how you want to deliver them. I talked about that previously but if you happen to like videos, then you’re probably going to want to create video training for your audience. If you want to run through and create a lead magnet very quickly, then you’ll probably want to use some type of cheat sheet or PDF as you can create those very quickly.
Whatever the preferred method is for creating your lead magnet, just make sure that you get it done quickly so that you can start working on the best part of your landing page. And what might that be exactly? Let’s talk about that now.
Your Perfect Landing Page Headline
No pressure here, but your headline is one of the most critical aspects of your lead generation landing page. This will make or break how successful your landing page is, so make sure that you keep your audience in mind when creating it.
If you need help when it comes to finding good headlines, I recommend that you look for popular content in your niche. By doing so, you can see some of the hot topics as well as what people are interested in getting help with. Whether that be through Google advertising, Facebook ads, forums, Youtube videos, or even blog posts, this is one of the best ways to get very quick research done about what your audience needs.
If you need any more help when it comes to creating a great headline, I recommend using a headline that talks about how they can achieve a specific benefit without doing something that they don’t like. An example of this could be, “How to build your online business without investing any money in paid advertising”. Sounds pretty enticing right? The headline is going to be something that you’ll want to split-test in the future, but just for getting started, make sure that you come up with something and run with it.
Your Perfect Call To Action
So you’ve created a lead magnet and you have a beneficial headline, now you simply just need to add a perfect call to action. This might sound silly, but there are going to be many visitors who arrive on your landing page, and they don’t know what to do.
Now, a call to action is simply a way of telling your visitors exactly what they need to do. An example can be, enter your best email address below to continue. Or another example can be, enter your best email address below and then click the button to continue.
This is something that you’re not going to need to spend a lot of time on, so just make sure that you have some type of call to action on your lead generation landing page. And lastly, if you need to utilize any type of pop up on your landing page, you can do that as well give the fact that they have been proven to significantly increase your conversions.
A Couple More Landing Page Tips
Make sure that you have a traffic source ready to send traffic to your landing page. This might be obvious, but you’re going to need to send traffic to your landing page in order to properly optimize. This process is easier with paid advertising, given the fact that you can get started right away. Organic traffic is a different story, as it takes a little bit longer to ramp up the visitors.
Lastly, if you need help when it comes to finding the best landing page builder, it’s best to do some research in this department as well. Nowadays, landing page software seems to come with a variety of similarities and differences. It might be features, perks, or even monthly payments. Ultimately you get what you pay for, Instapage being the perfect example of this.
So now that you have more than enough information to help with creating your landing page, let’s move to the end of this blog post.
The Perfect Landing Page (Quick Recap)
So there you have it. Those are three simple tips that can allow you to create the perfect landing page for your online business. Keep in mind that you want to keep your landing page as simple as possible. By doing this, it will allow you to spend most of your time split-testing your headline as you won’t have to focus on split-testing many other variables.