If your eCommerce website runs on the Magento 2 platform, and you are interested in optimizing web performance, then our recommendations will help you increase the conversion rate and bring your resource to high positions in search results.
Why is website speed important and what does it depend on?
Each website contains different content. It can be a textual content, media content, scripts, and other components. All of these elements are combined under one common page in the browser.
When a visitor enters the site, the pages start loading dynamic and static elements. This process can take a different amount of time, depending on the content and characteristics of the system itself. In 2021, two to three seconds are considered the optimal time for a website to load.
Collected statistics from Google clearly demonstrated that slower online stores get lower conversion rates. Thus, sites with low loading speed can lose up to 50% of orders, as users and Google itself prefer websites that load faster.
Recommendations for improving the speed of Magento 2
In order to increase the speed of a website on Magento 2, it is enough to follow a few recommendations:
- choose the best hosting provider;
- keep track of current Magento versions and activate caching;
- apply “light” templates for Magento;
- disable unnecessary modules and reduce the number of HTTP requests.
Pay maximum attention to the choice of your hosting, because the Magento system provides freedom of choice on this matter. For instance, the CDN technology allows servers to be located in the same country the user is browsing in.
The next important point will be the timely update of the Magento platform to the latest version. This will help improve and expand the functionality of the system, increase the security and speed of the site, and fix existing bugs. Do not forget to enable Magento caching – this will allow your website to process pages much faster, which will positively affect customer expectations and your revenue.
The actual solution would be to use “lightweight” templates for the Magento platform. Reduce the number of HTTP requests by any available method. This will also positively affect the speed of your website. Conduct an audit of the modules and disable all unnecessary ones, because their work is not useful and negatively affects the overall performance of the entire website.