The most important part of every digital marketing campaign is content. Without it, you won’t be able to influence the decisions of your customers and your brand won’t be able to build a strong online presence either.
A great blog can go a long way when it comes to establishing your credibility. It all boils down to how you create blogs that people want to read and use to make well-informed decisions.
Whether you are a small business or a freelancer promoting your services, writing relevant and engaging blogs is one skill you won’t want to overlook.
Here are a few tips to writing blogs that bring value to your business:
1. Do the research
Before you start drafting an article, you need to know what it is you want to write about. Obviously, you can discuss new trends in your industry or suggest solutions to common problems. Chances are, however, you will find out that other people have already published content about the same topic.
One way you can get around this is to look for an existing idea and give it a whole different treatment. You can add new information or provide your own commentary about it. Give it a fresh perspective so you can give your prospects something to look forward to. But if you don’t have time for it, you can hire an agency to handle your content creation for you. Black Fin Internet Marketing, for instance, offers a variety of content writing services that fit your unique business needs.
2. Make it search engine-friendly
Effective content does not only provide valuable information. It also gives your brand a better position in the search engine results. So, when writing blogs, you need to follow SEO standards.
For one, you need to identify a target keyword to rank for. Focus on creating content around keywords that provide a higher search volume. You also need to add them in the title of your blog and meta-data. Doing so will make your content easier to crawl.
3. Use images to full effect
Not many people appreciate articles that are too long. For sure, longform articles are preferable to Google’s algorithm but when it comes to keeping your audience glued in, you need to add visual elements to your blog content.
For this, it helps to use original images that are related to the topic of a blog. Illustrations are also great, especially if you want to make your blogs less of an eyesore. And speaking of eversore…
4. Improve readability
Even if you have something valuable to share to your audience, your blogs won’t do much if people have a hard time reading them.
You need to choose the right typefaces and font sizes, especially if you optimize your web design for mobile screens. It also helps to use the right amount of white space to make every word stand out. You should also make your articles easier to understand by maintaining a minimum number of words per sentence and paragraph. These simple pointers should help you create content that reels clients in.
Using these tips, you can start creating and publishing content that will give your brand a good boost online.