It is unfortunate to say, but the importance of good content is still underestimated. Two features that actually drive your website traffic are good writing and design. Graphics and UX may lack their meaning if it were not for the right words. People of different occupations write all the time: they message each other, compose business letters, reply to invitations, etc. It may seem that nothing could be easier than writing. However, in fact, writing is tough because you need to find the right words, tone and rhythm to appeal to your audience. Thus, matching design and writing together can really boost the company’s performance, and hiring a good writer to join your design team actually kills two birds with one stone.
So how exactly a writer can benefit your design team?
- Writers feel the target audience
In the era of digital marketing, it is critically important to understand people who will use the offered product. Good writers are experts in addressing the audience with the right words in the right tone; moreover, they know when words are not needed. Writers can help designers to make their work more meaningful by developing a loud and clear statement. In contrast, they are masters to hide things that should be less noticeable by users. Writers do know when to compliment, express gratitude, boast and say important things. They are also skilled in calming the audience or calling for action.
- Hire a writer but get a designer
The world of design is different from the world of writing. Design appeals to visual senses while writing reaches one’s mind. However, despite all the differences, these two occupations are pretty similar. A designer is a narrator who tells their story using visuals, guiding their users from one point to another. Writers have the same purpose: they use words to deliver a message and call for a certain action. If you are lucky enough and manage to hire a person who can join visuals and words into a single interactive story, be sure your project will be successful.
- Writers help in solving problems
Since student times we know that in order to ease your academic burden, you need to find essay writing services online. Writers like magicians can help you handle even the most difficult tasks under limited time. In the design industry, writers can really help in solving serious design mistakes. They see the project from the user’s perspective that helps in identifying improvements.
- Writers care about what is published
If we talk about UX design, it is mostly created by people with advanced technical skills. They may ignore typos and misused words while caring more about visuals and technical details. Instead, users will pay attention to what is said to them and how. Language matters since it builds trustful relationships with the audience. Users subconsciously react to inconsistencies that can affect the success of the venture. Thus, it is always good to have an experienced writer in your design team who would notice even the slightest mistakes and skillfully correct them.
- Writers ease the job for designers
Hiring a writer to join a designer team can improve the overall performance. When everyone does the job they are skilled for, the process is getting easier. Thus, if a qualified writer does all the writing for designers, the latter have more time to focus on their tasks. However, it is important to build a team that can collaborate and function effectively.
- Writers help designers improve their skills
Product writers cooperate with designers and help them find a better solution. Writers need to be involved in the design process to understand it from within and write about it in simple terms. If the design is confusing or there are mistakes made in designs, the writing will be misleading as well. Thus, designers should work more for it to be easy to understand and describe. In other words, writers actually improve performance by making designers focus more on the problematic aspects.
- Writers see a bigger picture
Designers normally focus on a single aspect of their work. Writers are obliged to see and notice interconnections between multiple areas. To come up with consistent writing that is understood by the stakeholders and users, writers should be straightforward, clear and concise. This is only possible if they know the product and understand different aspects of its design.
Writing and design are inseparable and equally important for digital marketing. Building a design team without a writer would make it inefficient because writers do much more than just writing. They see through the eyes of end users and notice details in design that are confusing. Moreover, they drive designers to seek better solutions, improving overall project quality. Good writers are not easy to find, but they are integral to the entire design project for the ability to see the entire picture and detect the project imperfections. Thus, hiring a writer to join your design team would definitely improve your chances of building a successful design project.