Video is the be all end all marketing tool. Here are the stats to prove it:
- Videos generate 1200% more social shares than text and images combined
- 64% of consumers make a purchase after watching branded social videos
- Marketers who use video grow 49% faster than those who don’t
All stats courtesy of WordStream
The only troubling stat is that 3 full days of video are uploaded to YouTube EVERY MINUTE.
That means if you want to stand out, you’ve got to get creative. Take your video game to the next level with these 5 WordPress hacks to make your video outstanding.
1. Player.JS: The Ultimate Video Markup Tool
Player.JS bills itself as a resource that allows developers to control videos within IFrames. But really it’s the ultimate video markup tool.
- Add a Resume Function
- Show Progress
- Add a Scroll Feature
- Create a Media Soundboard
- Create an AWESOME Little Music Player
It even has a handy test feature to help you spot bugs in your integrations.
2. Lumen5: Automatically Transform Articles into Videos
In a web full of amazing tools, Lumen5 is one of the few jaw-droppers out there. This tool instantly turns your articles into social videos based on machine learning principles.
The tool learns what your article is about and creates a storyboard using related images. Each scene is determined by the paragraphs length and positioning, and the algorithm can even learn to highlight key terms. So, for example, if you have an article “Top 5 Beaches in the Florida Keys”, you can turn that article into a travel video and promotional tool INSTANTLY.
**If you’re going to be using more videos, here are 4 ways to make your web design more video friendly.
3. Freemake Video Convertor: Convert MP4 to WebM Easily!
Freemake Video Convertor is the best WebM to MP4 convert tool available online. You can turn MP4 to WebM in seconds with 0 quality loss. WebM was built for the web, and helps deliver the highest quality video experience to users. Its open video format is freely available and easily implementable.
But until now, there’s been no easy to convert the most common media files to this format. Freemake changes that. And unlike most other convertors, it’s super easy to use even if you have 0 technical ability.
4. Freemake WordPress Slider Plugin
We hate to mention two products from the same source, but the Freemake WordPress Slider Plugin is another BEAST that can transform your video game.
It’s free for commercial use and 100% reliable. It allows you to seamlessly create photo carousels, video lightbox popups, ad sliders (over 20 designs), and create HTML responsive ad banners.
This is one of the only tools you need if you want to make awesome interactive and highly engaging videos.
5. YouTube Customizable Embeds Code Hacks
If you are going to use YouTube to host your WordPress videos (though we don’t recommend it), then you should know how to customize your YouTube embeds. Here are the codes we recommend embedding in the player:
- Turn off Title
- Turn off Search
- Turn on Related
- Turn off
- Force Closed
Use these 5 WordPress hacks for making awesome videos, and you’ll start growing faster than ever before. There are millions of hours of video out there, so you need every advantage you can get to stand out!