Branding is one of the effective marketing concepts that is a bit unclear to people even who has studied marketing. If we can see Amazon’s dominance in Ecommerce, it’s clearly noticeable that they emphasize on building branding.
Branding is neither the name of the company nor the logo. It’s more than the usual marketing tactics – a hidden but effective technique that is acquired by creating and shaping a brand in consumers’ minds.
Company owners invest in Television advertisements, News advertisements, and some promotions to sell their products. To keep pace with the modern world, people now love to purchase from online, and the businessmen also want to be successful by investing in Ecommerce platform.
But, the online world has already become crowded with thousands of companies selling nearly the same products. So, If you want to stand out from the crowd, you need to put great effort into building a strong brand.
The process of building a brand is like a journey that has collaboration among consumers, distributors, and sellers.
But how to get started with developing an Ecommerce branding strategy?
Well, to make a successful branding in 2019 with your Ecommerce site, here are six steps you should add to this year’s branding to-do-list that will bring you sales.
1. Turn Customers into Your Fans
In most case, new Ecommerce owners focus on the products and catalogs only. Soon, they deviate from the valuable information that can bring sales. To keep up your sales up to your expectations, you should know your customers.
Always consider the needs and wants of your consumers for who your business is built for. You need to define your targeted audience who can raise your company.
To build a successful brand, you need to understand your audience, what they actually like from your listed products, what they provide as feedbacks, and what are the most popular products within your niches.
To keep up good relationships with your consumers, you should also try to engage with them by sending emails after every successful purchase, replying to their comments on your social media pages or website, asking their feedback after using your product, and so on.
The bigger your customer’s lifetime value, the bigger your brand equity. If you can regularly contact with your consumers, it won’t be long when they will turn into the fans of your brand and refer your company to others. Give your customers reasons to purchase again from your site. Give them a great on-site experience so that they can refer your brand to their friends.
2. Choose the Perfect Domain Name that Reflects What You Sale
When it comes to creating an Ecommerce website, the first job is to choose the domain. There are two ways you can purchase a domain name that will match your company’s name. You can buy a new domain and create a new Ecommerce site, or you can buy a website with a great domain name.
If your domain name doesn’t reflect your company, you cannot grow your brand and sell your products. You should conduct thorough research on your brand name before taking the final decision.
3. Develop your Brand’s Visual Assets
Once you’ve chosen a brand name, it will be easier to decide what your consumer-facing assets should look like.
Creating a mood board of elements and images that display the brand you’re trying to create will provide a handy reference point. This will help you develop:
- Logo: A good logo is simple, distinctive, versatile, memorable and timeless, and should reflect your brand pillars – your brand’s mission, purpose, values, positioning, tone, voice, look, and feel – at first glance.
- Color palette: Your color palette will set the tone for your brand visually. It plays a vital role in how your brand is received. For instance, blue is perceived as being trustworthy, loyal, and calm.
- Fonts: You may not notice it, but fonts also play a large role in your brand identity. Typefaces have personalities and choosing the right one will imbue your brand with the feeling you want to convey.
- Tagline: A catchy tagline can express a complicated emotional concept in just a few words. “Because you’re worth it,” the tagline for the cosmetic brand L’Oreal is a perfect example here.
4. Advertise Your Brand
Brand advertising is a form of advertising used to build connections and establish strong, long-term relationships with customers over time.
Brand advertising campaigns can add tremendous value. With more customers aware of your brand, the more they trust and stick with you throughout the buyer’s journey.
Facebook ads have great potential for businesses of all sizes. Not only do they drive sales, but also introduce consumers to your brand and create actual demand. Whether you have a big or small budget, there’s a chance of getting potential results even at a relatively low cost for the ad spend you have available.
However, there’s a lot at stake when it comes to Facebook ads. For example, you’ll be investing time, money and effort into building these campaigns. So, you want to use the right Facebook ad size to ensure each ad is well-optimized for the users who will be seeing it.
Facebook ads also include Instagram ads. Strong campaigns can yield consistently high engagement at lower costs compared to platforms like Google Ads, which usually have higher CPC – cost per click rates.
5. Add Value using Content Marketing
No one is going to buy from you on their first visit just because you have what they need. You must offer content that’s both valuable and interesting to your clients.
Make sure to upload content on a regular basis, whether it’s a video on your YouTube channel, a written blog post, or a podcast uploaded via Soundcloud, Itunes, or Ivoox.
6. Be Careful With the Shipping Times and Offer Guaranteed Returns
When you buy something from Amazon, the product arrives typically within 24 hours. If you need to return it for some reason, they come to pick it up for free and return you the money as soon as they get the product in hand.
The goal here is pretty straightforward: if you want to keep your client satisfied, you must uphold your brand reputation for the long-term by ensuring Ecommerce shipping fulfillment on time. This will have your customers coming back to you and recommend you in the future.
Remember, investing time and money in enhancing your customer support is never an expense – It’s an investment that yields high returns.
Branding takes businesses to newer heights, further than where they would go otherwise. Now, there aren’t any excuses that could hold you back from taking your Ecommerce store to the next level.
You’ll have to work hard, and results will only come if you keep at it. However, if you make use of the tips mentioned in this article, you’ll become unforgettable in your clients’ mind, and your branding will send you to the top.
As an owner or business manager of an Ecommerce site, only a powerful branding should be your most important work. Whether your business is new or seasoned, the above steps will help you craft your brand in a way that speaks to your customers’ needs and wants.